Lead with the decision visitors need to make
The first screen should explain what you offer and who it is for. Use one primary call to action connected to private bookings, menu discovery and media enquiries, then place supporting links below it.
- ✓ View sample menus
- ✓ Book a private dinner
- ✓ See recent work
- ✓ Media enquiries
Show proof before asking for commitment
Use signature dishes, event work and culinary credentials, concise service information and recognizable brand details. Visitors should understand your value before they reach a booking, contact or purchase button.
Review clicks and refine the order
Use analytics to identify which actions attract attention. Move high-value links higher, remove expired promotions and keep the page aligned with your current offer.